Minus Coffee

Logo for Minus Coffee with Transport New York. Instead of beans, Minus roasts upcycled ingredients, roots, seeds and legumes which are then ground and brewed in a gorgeous fermentation batch with caffeine. We designed this logo to be just like Minus: simple, familiar-feeling, but with a twist. Deliberately not connecting n and u plays off of Minus’ idea of addition by subtraction … if you know what you’re doing.